Our innovative approach to consumer PR is aimed at producing hard-hitting, targeted, froth-free campaigns based on a clear and cohesive strategy. To achieve this we work in partnership with our clients to define and agree tangible and measurable PR objectives for all consumer briefs.
From tourism to food and drink, healthcare to the auto industry, fashion and beauty to the arts, our award-winning consumer PR campaigns are all about results.
We will take care of your brand reputation to ensure you engage with your audiences at all levels through effective media relations and coverage.
Whether it is driving sales, product enhancement, customer footfall, visitor numbers, tourists or passengers, we will exploit every creative PR angle and imaginative tactic to put your brand on the media agenda and keep it there.
Click on the box on the right to see a sample of our Consumer PR work.
Our fresh and strategic approach to corporate PR involves working closely with our clients to identify and target clear PR objectives for all corporate briefs. Our corporate campaigns are all about growth, consistently developing our client’s business and reputation.
Having a favourable, informed media ensures a smooth communications environment in every business and sector and we manage professional and productive relationships with key journalists as part of our corporate press office function. Our media relations work will not only display your company in the most positive light to clients and customers, we will also look beyond to the wider stakeholder community to ensure brand advocacy and engagement at all levels.
Our current corporate clients are widely known in the Northern Ireland media as expert commentators on a wide range of issues. Our highly experienced forward-thinking corporate team have delivered local, national and international campaigns for many leading corporate brands, including Deutsche Bank, Microsoft, BBC, BT, Construction Employers Federation, HCL, Davy and the Federation of Retail Licensing.
Click on the box on the right to see a sample of our Corporate Communications and PR work.
Our unique creative flair coupled with our renowned organisational ability ensures we create high impact events that deliver the wow factor every time.
With our abundance of event management experience, in everything from breakfast media briefings to product launches, store openings to sporting events and conferences to gala dinners, clients know their event will be delivered with the maximum of impact and minimum of fuss.
We showcase all the latest and most exciting venues and locations to our clients so they can be assured they are providing their guests with the very best on the market. We work in partnership with our clients to define exactly what they want, ensuring our creative and highly effective approach to theme and organisation achieves exactly the results they need.
This is just a sample of the typical elements we undertake regularly for client events:
A-Z event project management
Venue hire and catering management
Sponsorship management
Booking and management of MCs, guest speakers and celebrities
Communicating with event participants including processing event registrations, online or offline
Design and production of all event materials including invitations, event packs, name badges, signage and banners
Ordering of event supplies and equipment
Managing third party suppliers including design, production and audio-visual providers
Room dressing and design
Evaluation and feedback
Click on the box on the right to see a sample of our high impact events we have delivered for our clients.
We know how important sponsorship is to the success of all kinds of events and initiatives and our dynamic and highly experienced team are adept at developing creative approaches to sponsorship identification, development and management.
We understand that sponsor engagement is often critical to the survival and success of organisations. That’s why our public sector, non-profit and charitable clients rely on our unrivalled expertise in developing detailed proposals to release public funds as well as in sourcing sponsorship for private sector partners to extend public fund mileage.
We know the significance of sponsorship in the marketing mix of our corporate and consumer clients. That’s why, whether sponsoring a business or trade sector event or publication, sporting series, the arts and culture, a community or CSR initiative, we work hard to ensure a maximum PR return for every pound invested in that sponsorship.
With a firm emphasis on maximising communications budgets, we continually pursue opportunities for strategic partnerships within different organisations with similar brand attributes and complementary objectives.
With today’s rolling 24 hours news media it is essential to be prepared for every eventuality. That’s why one of our priorities on commencement of every client contract is to develop a simple, clear and efficient crisis PR plan.
We are experienced in managing crisis programs for a range of organisations within the private and public sector. We particularly understand the requirements and the sensitivities of the political and policy climate within which many of our clients operate and we regularly provide guidance for those who operate within the confines of the Freedom of Information Act.
When it comes to effective PR crisis management, a speedy response is essential. All our Account Directors and Consultants have PDAs/mobile email and laptop computers enabling top-level crisis support 24/7. We are also the first PR agency to invest in a media relations technology in Northern Ireland which enables rapid dissemination of media releases in a crisis situation.
Our acclaimed media training workshops ensure everyone who communicates with the media has the confidence to handle enquiries and interviews positively, to structure effective key messages and to develop a powerful broadcast communications strategy.
We will put your spokespeople through their paces in mock radio and television interviews; showing them how to deliver a well-structured interview whether one-to-one with a journalist, on television news or down-the-line radio.
From half-day workshops at the clients’ own premises to full-day sessions within a real studio environment, our media training helps prepare spokespeople for the best and worst case scenarios, ensuring they get it right first time.
Because our PR ethos is based on results, we monitor all media coverage for our clients on an ongoing basis, evaluating the effectiveness of key messages and activities as they occur. In particular, we evaluate media coverage across a range of specific audiences and activities using the following metrics at a minimum:
Coverage and content analysis of media coverage including qualitative analysis – detailing circulation, key message penetration and call to action
WOTS and media impressions
PR to advertising equivalents
Online impressions/click-through rates
LJK Communications is committed to delivering value-for-money on all levels. We recognise that every penny must be accounted for and must be demonstrably proven to be good value and effective.
In today’s rapidly changing information rich world, with consumers increasingly using the Internet on a daily basis to inform their decisions, we recognise the importance of a carefully structured online PR strategy.
Everyday, we help our clients to harness the power of social networking and user-generated content. Always on the lookout for new multi-media technology, we love the fresh opportunities that Web 2.0 provides. We ensure all on and offline PR activities are tightly integrated and that the opportunities and challenges of Web 2.0 are carefully considered at the outset of a communications campaign or PR program.
At LJK Communications, we understand that for some this is an entry into an unknown domain and can be a little daunting. We take those clients in hand, helping them work with the experts in a strategic and controlled manner.
Most importantly, we apply the same approach and ethical standards to online communications as we do to offline PR campaigns...so it’s NO to any requests for tinkering on Wikipedia and yes to all those user-generated content new opportunities that Web 2.0 provides!
In a competitive environment, a strong celebrity endorsement can help your product, service, brand or event stand out from the crowd. Our wide experience and extensive network of contacts mean we will find you the most suitable celebrity for your business or event every time.
Choosing the ideal celebrity can make or break a campaign, so our first step is to assess exactly what your needs are, then use our extensive database to match them with the most appropriate celebrity.
Collectively we have amassed an unrivalled experience of working with international, national and local sporting, television, film and comedy stars from personal appearances, photo shoots and voiceover recordings to gala evenings, store openings, launches and charitable events.
Whether a long-term relationship or a one-off promotion, we will work within a clear budget to ensure celebrity endorsement delivers to your needs.
Ardmore Advertising is a sister company to LJK Communications.
A full service agency, Ardmore works with an enviable spectrum of blue chip clients providing proven effective, highly creative advertising, media planning/buying, design and digital communications campaigns.
Visit Ardmore
At LJK Communications, we believe your internal audiences are as important as your external ones.
Research has proven that well-informed employees are happier and work more productively, hence our commitment to helping clients communicate and engage with their employees as effectively as possible.
When addressed at a strategic level, internal communications will drive long-term change and success within any business or organisation. We advise our clients on imaginative strategies that allow them to communicate visible leadership and vision internally, achieving highly effective and motivational communications right across their organisations.
We help you choose the right channels for internal communications; from intranets to e-zines, corporate and charitable team-building events to interactive workshops, newsletters to internal magazines.
