Golden Wonder, Scotland’s very own crisp brand, has signed a deal with STV to sponsor STV Sports News for the next six months.Originally launched over sixty years ago, Golden Wonder’s £500,000 sponsorship investment is the first significant marketing venture for the historic Golden Wonder brand since its acquisition by Tayto in 2006.The deal, which covers sponsorship of the mid week sports bulletins until August 2010 will also be supported by significant sampling at major Scottish sporting events as well as at grass roots football and rugby.The brand is eager to reignite consumer awareness and re-establish Golden Wonder as leader in the Scottish flat crisp market with its ‘full on flavour’ campaign. Elly Hunter, Marketing Director commented, “This is an exciting time for Golden Wonder, initiatives such as the sponsorship of STV Sports News is exactly the type of activity we believe will help us execute our high growth strategy.We took our time to find an impactful, high profile sponsorship deal with exactly the right fit with our customer profile and we look forward to rolling out our extensive sampling and public relations campaign which will also support the brand over the coming months.”Golden Wonder engaged Ardmore Advertising, a full service agency, on the creative. Three different famous sporting moments are replicated in the family focused stings, each with their own touch of humour and legendary Archie Macpherson provides instantly recognisable voice-over commentary.The Golden Wonder portfolio currently houses three ranges, Golden Wonder, Golden Wonder Lights and Ringos.