In September 2007 LJK Communications managed the announcement of the roll out of a new ski flight between Belfast City Airport and Chambery in France which coupled with highly creative photography resulted in extensive coverage for the brand.

In addition, LJK Communications hosted a media trip of journalists from daily newspaper titles from Northern Ireland to review the Ski McNeill experience in the Austrian Alps. This was organised with a view to developing a series of journalist reviews of the Ski McNeill experience due to feature in Winter 2008.