LJK Communications managed the company re-brand from McNeill Menary to the new luxury brand, McNeill Worldwide. The new brand represented a significant investment and expansion for the Lisburn Road company which was acquired by Traveldev in 2006; combining revenues in excess of £27 million.

The new offering sought to respond to market demands and capture the luxury travel market.By undergoing a media initiative which saw key journalists receive a luxury branded package announcing the company rebrand, extensive coverage was secured in each of the daily newspapers in Northern Ireland allowing the company re-brand to be communicated effectively to the market.