Northern Ireland’s largest personal lines insurance broker, Open + Direct Insurance enlisted the help of LJK Communications to announce its continued growth and investment in employment. The launch of three new branches in Belfast (Cregagh Road), Ballymena and Coleraine commenced in September 2006.

It was important that the launch events were community-focused and rewarded and recognised customers in the local area. Enlisting the assistance of local UTV favourite Julian Simmons as well as ‘Give My Head Peace’ characters, The Dunlop Brothers, the three regional branches captured the imagination of the local media and entertained invited guests and local dignitaries.

Open + Direct continues to be at the heart of local towns in the province and continues its growth with new branches forming part of a twenty-strong network across Northern Ireland.